Meijer Wellness

Meijer launched a curated wellness kit for consumers who were looking for new products that fit their health & wellness needs. The kit contained tea samples, vitamins and dietary supplements.

The Meijer team wanted to create a digital space where existing and potential consumers could find information about participating brands. In addition, they wanted to use the microsite as an opportunity for consumers to discover other products that complement their health & wellness regimen.

I built a home page and separate product pages that provided information about the products included in the kit. I then built a custom quiz for consumers to fill out. Based on the consumers’ responses, they were presented with a custom product recommendation. This responsive, user-friendly wireframe performed so well that the Meijer team decided to partner up for new subscription opportunities.